CareerBuilder Gruntledness Index Highlights Hotpots of Happy


To cash in on the quiet misery that ornaments cubicle life, CareerBuilder gives us the National Gruntledness Index, which highlights the happiest places to work. Results can be divvied by industry. But if the NGI is any indicator of reality, Oklahoma City is the best place in the nation no matter what you're doing.

Contribute to the index by getting a read on your Personal Gruntedness. The test is longer than it should be, condescending in tone (hey, like your boss!) and set to music like "Brutal Flute" and "Celtic Hip-Hop." All told, it's not dissimilar to water torture or an elective butt-wax.

The average of your money, career and lifestyle comprise your final score. This was ours.

CareerBuilder, why do you want to hurt us when all we did was love you?

by Angela Natividad    Feb- 8-08    
Topic: Brands, Games, Good, Online, Promotions

HP Exploits Idle Hands with Idolhands Contest


HP is looking for the world's most talented hands.

Entrants to the Idolhands contest could win $10,000 or one of four TouchSmart PCs. Contest ends February 28.

Having sat through five or six of these, we don't imagine the expectations are super-ambitious. If you're Vera Wang or Jay-Z, that is.

Other brands have have relegated talent to fancy fingertips include Guinness, Elle MacPherson (in panties, no less!), and Phaeton.

Oh, and Campusfood, if soliciting handouts counts.

by Angela Natividad    Feb- 8-08    
Topic: Brands, Campaigns, Consumer Created, Online

One-Man Dodgeball + Flash = Shake & Bake Advergame


Here's an advergame to promote Roscoe's Shake & Bake, which debuts February 8 for Universal Studios.

Austin-based Q1Media put it together in tangent with Makai. It's simple: all you have to do is dodge the food being thrown at Roscoe.

We've had more fun plucking our eyebrows. With quad-edge razors. It'll probably generate a lot of one-hit plays though, because it loads fast and is simple.

by Angela Natividad    Feb- 8-08    
Topic: Games, Online

Samsung Makes Colors Pop with Good Ol' Crayons


Cheil Worldwide put together this ad to illustrate how Samsung brings 40 percent more color to your screen than other HDTVs. The image, chosen because of its nuance in colour, is composed entirely of crayons. It ran in the Wall Street Journal and will appear in Newsweek's Feb 18th issue.

Very cool. (Avoid direct sunlight.)

by Angela Natividad    Feb- 8-08    
Topic: Good, Magazine, Publishing

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Dutch Elderly Make Naked Protest of Rotating Homecare


Adfreak pointed us to this homecare ad for the Dutch Socialist Party. In it, an 86-year-old woman undresses for the camera eye to demonstrate displeasure with the government's new policy of rotating personal helpers amongst the elderly.

more »

by Angela Natividad    Feb- 8-08    
Topic: Campaigns, Cause, Human, Policy, Video

Ripped Abs, Bikinied Bodies Celebrate Positives of Global Warming


There's no reason the debate over global warming has to center on films created by former vice presidents when it can include guys with six packs and girls with impossibly hot bodies. That's the direction LAVA Communications' Steve Hirst took with a new Australia-based campiagn he's placed on the social campaign site GoShout.

The campaign's video depicts winter in the year 2079. While one might expect to see bleak, snow covered imagery, we, instead, are presented with what turns out to be a pool party complete with bikinied booty and bare chested six packs. Because, ya know, global warming has eliminated winter.

more »

by Steve Hall    Feb- 8-08    
Topic: Good, Racy, Social, Video, Viral

Victoria's Secret Super Bowl Ad Most Viewed


Irrespective of how well it ranked in this week's multitude of Super Bowl commercial lists, Nielsen found the Victoria's Secret commercial to be the most viewed spot in the game reaching 103.7 million viewers when it ran at 9:44PM. Following Victoria's Secret were Amp and a promotion for FOX's American Idol which tied for second place with 103.6 million viewers. These figures are based on Nielsen's live plus same day DVR viewing.

Because the game's outcome came down to the wire, the fourth quarter was home to the top ten most viewed ads, all of which achieved 100 million views or more.

by Steve Hall    Feb- 8-08    
Topic: Research, Super Bowl 2008

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