Oh how we love contextual advertising. Surely, it's a very effective form of online advertising and does it's thing quite well about 98 percent of the time. That's certainly worth celebrating but it's that other two percent we love so much.
You know it. It's that two percent that give us turpentine ads next to stories about a girl who committed suicide by drinking turpentine. "Card Shark" credit card copy next to an article about a woman killed by a shark. A free dinner for two offer from Olive Garden next to a story about how 250 people fot sick after eating at one of their restaurants.