To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)
EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).
Adfreak pointed us to news of a virgin ad campaign for Apligraf, a kind of magic band-aid that uses living cells from the foreskins of baby boys to heal foot sores and leg ulcers.
Apligraf is generating lots of noise because it's the first product in its industry to start promoting its wares to consumers via advertising. (Granted, it's also the first product in its industry to get FDA approval.)
Adfreak surmises that the product is young, but it won't be long before it or similar offerings are promoted with bikini-clad sexbombs promising new-you salvation (It's Not Just for Foot Sores Anymore!).
The New York City Department of Education has approved the first-ever advertising and media public high school: The High School for Innovation in Advertising and Media. For short it will be called I.AM High, which ... speaks for itself. (Are you guys fucking kidding?)
I.AM High School will be situated with two other small high schools on the Canarsie High School campus. For the next several months it will be recruiting students and staff, developing a curriculum, and building outreach.
The school's mission is to equip students for ad and media careers with a strong portfolio and "an impressive resume." (Printing I.AM High, 4.0 under "High school education" -- guaranteed whiplash effect.)
We welcome guest columnist Sean X Cummings who, in response to the ongoing Yahoo/Microsoft acquisition dance along with Google's response, has several things to say about the deal and how the pace of technology growth is out pacing the ability of some marketers to keep ups with and master the influx of new media.
The Microsoft/Yahoo deal is often analyzed on the differences between technology companies, and media companies, offline, and online, threats to companies within that world, and outside, and those who interfere. Much of this misses more fundamental issues.
Bruce Willis did it. Sylvester Stallone did it...twice. And, as we've all been anticipating, Harrison Ford will attempt it May 22. Check into a nursing home? No way! These "old" dudes are still making films and people are still watching them. OK, so maybe not as many people as back in the day but still.
Oh it's about time. Well, apparently it was three years ago when The Golden Ducks were launched. The Golden Ducks honor the weird, the strange, the head scratchers in advertising. The ads that make you go, "Huh?"
This year, the event has been expanded to included more categories such as the Decoy, The Duckling, The Quack and others. Here's the full list of awards which will be bestowed upon the creators of such ads that are, well, less than good.
Hmm. On the one hand, it makes perfect sense for a brand's ad campaign to mirror the essence of the brand. On the other hand, if you're Holiday Inn, you might want to shoot a bit higher. Alas, Holiday Inn chose to properly reflect the douchenozzles (thanks, George) who frequent the place.
In these four spots (1, 2, 3, 4) from Fallon, the agency followed research which found almost half of all business travelers say they've been "picked up or hit on" in the morning. And, 14 percent of those went on to form romantic relationships. In the commercials, we see a group of business people eating breakfast at a Holiday Inn buffet. Stupid jokes and awkward buffoonery ensue. And the announcer dares to close each spot by saying "check out the new hot bar in town." Really.
Inner Leprechaun? Inner Leprechaun? WTF? Inner Leprechaun? Seriously. OK, it's a little funny but Inner Leprechaun? Well, apparently Bennigan's, a chain of Irish-themed restaurants living in the shadow of Friday's, think people need to get the inner leprechaun on, forget about those healthy blender drinks and rush out to one of the chain's establishment for a nice high calorie, fat-filled meal.
Anyway, the ad points to a site on which you can create Lepregrams (which AdFreak's David Gianatasio thinks sounds too much like the not so warm and cuddly word "lepergram"). little leprechaun-themed messages you can send to your friend. There's other goodies to play with too but Inner Leprechaun?