Hook-Ups Come Easy for Pickups on TruckMatch

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After March 1, which is when this site goes live, it may well be the case that finding your match was never easier. (If your match happens to be a two-ton 4 x 4 in gun barrel gray.)

TruckMatch.com is where truck buyers and sellers can find happy harmony with low transaction rates. To generate some love, Kelly/Russell Advertising put together a few B2B spots that draw a parallel between finding mates online -- a tricky business -- and finding the perfect pickup. Here are two more:

o "As with online dating, when it comes to truck buying, it's what isn't revealed that should worry you."

o "Finding the right match online can be tough. Until now, finding the right truck wasn't any easier."

We dig it.

by Angela Natividad    Feb-28-08    
Topic: Good, Magazine, Online, Poster



SEO Firm Launches '26 Week Plan' for Internet Marketers

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Think of it as Purple Internet Marketing's 12-step plan for online marketers. Except with more steps. The big premise: "A website isn't a marketing medium."

Wait, what?

"A website," the founders argue, "is a catalyst to marketing opportunities."

Ohhh.

But don't take our grimace for it; see trusty testimonials from people like you!

by Angela Natividad    Feb-28-08    
Topic: Online, Promotions, Specialty



Crispin Scores $300M in Microsoft Business. Hrm.

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Crispin Porter + Bogusky, the cats that gave us our two most recurring nightmare monsters (him and him), just won the privilege of promoting Windows products to consumers.

The budget was undisclosed, but Advertising Age pegs it at upwards of $300 million. In '06, Microsoft spent $1 billion in measured and unmeasured US marketing, so it's obviously got cash to burn like mad.

more »

by Angela Natividad    Feb-28-08    
Topic: Agencies, Brands



Wait a Sec ... Open Your Mouth Again.

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Coke Zero's throwing weight behind tongue-piercing parlors in Brazil. Seriously.

Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke's calling the concept advertasting. (Not to be confused with this.)

See TV spot with talking tongues that for some reason are bitching out a bewildered-looking eyeball with legs. It (hopefully) helps if you speak Portuguese. The shop responsible: Espalhe Marketing de Guerrilha.



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method Ravages Mother Goose to Find Bathroom Buddies

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You know method: people against dirty? We love how their ad copy is always a little provocative, but not so saucy that you can point fingers and go, "HEY, that's DIRTY!"

We opened our emails this morning and found ourselves face-to-face with this promotion for method's latest "Bathroom Buddies": le scrub + little bowl blu. (You know, like your favourite song!)

Suddenly tag-team toilet cleaning time seems ... sexy. And strangely mod.

by Angela Natividad    Feb-28-08    
Topic: Brands, Direct, Good, Online, Promotions



Sprint Quick-Fixes Out of Kindness ... or Total Brand Negligence

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Sprintcuts, a handy-dandy Sprint campaign, gives tips on how to quick-peel a banana and dry nail polish in a blink.

The campaign leads people to Waitless.org, which shares other somewhat-productive tips on "time rebates" that are supposed to leave you with the sense that Sprint = time savings.

We've actually seen this spot, Instant Baby Soothe, a few times on either Hulu or ABC.com. We thought it was cool, but until this very moment we had no idea whose ad it was. Which would actually be helpful, because then we'd know who to blame when our relatives "WTF?" us as we carry their spawn to a nearby sink.

Big-ups to Candace for sharing.

by Angela Natividad    Feb-28-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online, Video



Wait For It...Wait For It...Wait For It...Oh, OK. It's A French GQ Spot

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Maybe it's just us but we're not sure we'd stick around the entire two minutes just to find out this commercial is for the launch of French GQ. Aside from the fact we did stick around (after all, that's what we do here) and we knew it was for GQ going in (because we were told). Now, we get that some brands like to do the tease/lead-up-to-the-joke thing but this commercial just goes on and one and on and on and one...and on...with the same joke over and over and over and...well, you get the point.

more »

by Steve Hall    Feb-28-08    
Topic: Bad, Commercials, Creative Commentary, Good, Magazine









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