At Honda UK, Problems Are Just Bigger Playgrounds

problem-playground.jpg

Check out this fun new Honda ad by Wieden + Kennedy. Also see LOL-worthy website Problem Playground. It will bring out your inner Alice.

The effort is for Honda UK. We like the collective "HURRAAAAAAY!" in the site intro and its straightforward nav: "Click on things to go there. Click 'Home' to come back here." Site includes puzzles, 360-degree vehicle features, download options for the commercial, and a making-of-the-ad video.

Whoever said assembly line work was dehumanizing clearly wasn't employed in the Hybrid department. Suddenly we're starving for a big fat zero-emissions jigsaw.

by Angela Natividad    Feb- 7-08   Click to Comment   
Topic: Brands, Commercials, Good, Online, Television   

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Comments



Comments

Really glad you liked the Problem Playground website Collective created for Honda UK.

Posted by: Dan Feane - Collective on July 10, 2008 5:16 AM







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