Barney-Like Characters Shill Bottled Water for Kids
Conjuring the oddity of Barney, this new campaign for kids fortified water, bot Beverages, might be the final nail in tap water's coffin. After all, tap water? That's just gross! No one drinks tap water anymore. Why would we when we have thousands of bottled water choices along with an equal amount of flavored chemicals in a bottle? Who needs the real thing when you can pay money for fake water?
Created by Boulder Colorado's TDA Advertising & Design, the campaign includes TV, newspaper, posters, radio, online and various sponsorships. And the product name? Brilliant. Easy to say. means nothing. Perfect for the pre-talk, Barney-loving toddler on his way to a tap water-free life. Not to mention the way most toddlers utter the word bottle before they figure our there's a "tle" on the end of the word.
The TDA would have us believe the target audience for this is parents. Of course, we know that's not true and they're only saying it because they have to. After all, it's just plain wrong to market anything to kids, right?