Budweiser Clydesdale Dalmatian Spot Wins USA Today Ad Meter Poll

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That bastion of scientific accuracy otherwise known as the USA Today Super Bowl Ad Meter has crowned Budweiser's Clydesdale Dalmatian commercial the highest scoring ad.

We don't disagree but are saddened Coke's It's Mine beautiful balloon ballet didn't take top spot. It did, however, place 7th which is pretty good.

Rounding out the top 10 were FedEx's Pigeons, Bridgestone's Critters, Doritos Rat (an ad from last year, no less), Bud Light's Fire Breather, Bud Light's Wine and Cheese, Diet Pepsi Max's head-bobbing Nod, Planter's uni-brow woman (WTF?), Tide to Go and Sobe Life Water's Naomi Campbell/Dancing Lizards.

That last one was much-maligned as crap. It just goes to show the ad industry has no idea how people will react to its work. Though the poll isn't wrong when it comes to naming the Doritos music contest spot the worst. Some people likely didn't even realize that was an ad but rather thought it was part of the show.

Also scoring poorly were Under Armour's fascist-toned Big E, GMC's Yukon spot, the White House drug ad, the Salesgenie ads, the CareerBuilder ads (watch out Wieden + Kennedy, you may be getting fired this week), GoDaddy's idiocy, Ice Breakers' Carmen Elektra stupidity and, surprisingly, Audi's Godfather ad.

by Steve Hall    Feb- 4-08   Click to Comment   
Topic: Research, Super Bowl 2008   

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Comments



Comments

Nothing beats the Rocky effect. Not even Charlie Brown. *somber head shake*

Posted by: Angela on February 4, 2008 9:08 AM

I thought the Audi Godfather ad was terrific. Also enjoyed the two e-Trade baby spots.

Thought the Bud Light ads were mediocre in general.

So there.

Posted by: Stevie the K on February 4, 2008 9:39 AM

Steve

Hate to say I told you so...but I told you so :) The Audi spot sucked because the build up took too long, people had no idea what the ad was about, nor why they should care, and it was a borrowed re-used concept.

Original Comments Here: http://www.adrants.com/2008/02/audis-godfather-ad-powerful-stellar.php#comments

As for W+K; no surprise here...the Coke work was outstanding. The Career Builder ad, WTF? Monkeys sure look pretty good about now.

The most refreshing thing about the ads...no shitty contrived CPB stuff a la Whopperettes.

Adam

Posted by: Adam on February 4, 2008 9:44 AM

Yeah...how about those AdMeter rankings now, CareerBuilder?

Posted by: SteveK on February 4, 2008 10:39 AM

I'm sick and tired of Bud thinking we give a rats ass about their stupid Clydesdales....Hello?! Get over yourself

Posted by: Cas on February 4, 2008 10:42 AM

Obviously we do give a rats ass about the Clydesdales,Cas given their recurrent vote of positivity each year. Out side of the ad business, most people love a heartwarming success story. Inside the ad business, we are way too jaded to admit that.

Posted by: Steve Hall on February 4, 2008 11:06 AM

Your right about being jaded.

The concept, music and overall execution of the spot is like eating pancakes with syrup. Now...if you were going to tell me I should try pancakes with yogurt or something completely off the wall. Then we might have something

Posted by: Cas on February 4, 2008 11:12 AM

cas,

how about pancakes with clydesdales road apples?

Posted by: Dude on February 4, 2008 11:58 AM

The nice thing about the Clydesdale spot is that is appeals to everyone. Women love it because it's adorable. Guys like it because of the rocky theme. Hell even kids like it.

Posted by: Adam on February 4, 2008 12:25 PM

EVERY YEAR MY HUSBAND & I LOOK FORWARD TO THE CLYDESDALES! KEEP THE HORSES! THEY ARE AWESOME. WHERE IS THE DONKEY!? BRING HIM BACK.

Posted by: CATHY ANDERSON on February 4, 2008 4:33 PM

EVERY YEAR MY HUSBAND & I LOOK FORWARD TO THE CLYDESDALES! KEEP THE HORSES! THEY ARE AWESOME. WHERE IS THE DONKEY!? BRING HIM BACK.

Posted by: CATHY ANDERSON on February 4, 2008 4:33 PM

EVERY YEAR MY HUSBAND & I LOOK FORWARD TO THE CLYDESDALES! KEEP THE HORSES! THEY ARE AWESOME. WHERE IS THE DONKEY!? BRING HIM BACK.

Posted by: CATHY ANDERSON on February 4, 2008 4:34 PM

Cathy, I think YOU'RE awesome. I love your enthusiasm. That, and the fact that you and the rest of America gets a boner over a bunch of horses headed for the glue factory.

We didn't even have to make 'em talk (I'm saving that script for next year!).

Posted by: Bob Nobody on February 5, 2008 3:22 AM







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