Collective Intellect Tracks Super Bowl Blog Buzz

AdBuzz-sb08.jpg

Here's some Super Bowl buzz research from Collective Intellect:

- Pepsi generated the most "share of voice" (22 percent) in blog posts during and after the Super Bowl. This includes the Sobe spot that gave us WTF Syndrome.
- eTrade's ads produced the "most positive sentiment" across .com advertisers. (If by "positive sentiment" they are referring to the talking fetuses that haunted us in our sleep.)
- The Ice Breakers spot generated most negative sentiment. Well ... no shit.

Download the report, complete with handy-dandy graphs, and bars that go both up and down.

by Angela Natividad    Feb- 4-08   Click to Comment   
Topic: Super Bowl 2008   

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