EXtraordinary Brings Smooth Operation to Infiniti EX

infiniti-extraordinary-360.jpg

To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)

EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).

Nice touch with the cello.

by Angela Natividad    Feb-19-08   Click to Comment   
Topic: Brands, Commercials, Good, Television   

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Comments



Comments

Does anyone else have a problem with the idea of loading a (presumably expensive, given the taste of the woman in house, clothes, car, etc.) cello into the back of a car without being in its case? All the cellists I know would cringe at the idea. I know, I know, a cello in a case isn't as sexy as one out of the case, but this is such a ridiculous idea. You'd think Infiniti would've done just a *smidge* of history on real cellists and gotten their opinions.

Posted by: julia on February 23, 2008 10:43 PM

Does anyone else have a problem with the idea of loading a (presumably expensive, given the taste of the woman in house, clothes, car, etc.) cello into the back of a car without being in its case? All the cellists I know would cringe at the idea. I know, I know, a cello in a case isn't as sexy as one out of the case, but this is such a ridiculous idea. You'd think Infiniti would've done just a *smidge* of history on real cellists and gotten their opinions.

Posted by: julia on February 23, 2008 10:45 PM

Does anyone else have a problem with the idea of loading a (presumably expensive, given the taste of the woman in house, clothes, car, etc.) cello into the back of a car without being in its case? All the cellists I know would cringe at the idea. I know, I know, a cello in a case isn't as sexy as one out of the case, but this is such a ridiculous idea. You'd think Infiniti would've done just a *smidge* of history on real cellists and gotten their opinions.

Posted by: julia on February 23, 2008 10:46 PM

And her skirt is far too short for a cellist. I'm beginning to think she is a professional thief who just stole the cello, didn't have time to find the case, and is using the Infiniti as a getaway car.

Posted by: julia on February 23, 2008 10:57 PM







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