GEICO Gecko Makes Cameo at Houston Zoo

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Possibly because he proved such a smashing success in San Diego, the Association of Zoos and Aquariums has brought a man dressed like GEICO's Gecko to the Houston Zoo along with a live gecko exhibit.

Houston Zoo director Rick Barongi called GEICO "a great partner for zoos and aquariums." What?! GEICO on best behaviour amongst wee kiddies and disgruntled animals? We believe it. If we were the most visible insurance option at a zoo, we would be too.

by Angela Natividad    Feb-29-08   Click to Comment   
Topic: Brands, Campaigns, Good, Guerilla, Packaging, Sponsorship   

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Comments



Comments

The connection between auto insurance and kids at the zoo was not immediately apparent...but kids have parents who drive them to zoos...and Geico is getting a ton of PR mileage out of this brilliant promotion.

Posted by: John Gillett on February 29, 2008 3:02 PM

The connection between auto insurance and kids at the zoo was not immediately apparent...but kids have parents who drive them to zoos...and Geico is getting a ton of PR mileage out of this brilliant promotion.

Posted by: John Gillett on February 29, 2008 3:03 PM

oh cool!!

Posted by: april on March 1, 2008 10:07 PM

oh cool!!

Posted by: april on March 1, 2008 10:08 PM

This is a valiant and noble promotion in a way, as it shows how concerned GEICO's spokespeople, spokes-gecko, and public relations department are with creatures that might become roadkill if not placed in places like Zoos and Aquariums.

Thus, the ads achieve icon status in the minds of the upper-middle class, well-educated target market. Altruism is selfishness! Yes!

Posted by: Angie on March 30, 2008 7:21 PM







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