In Russia, Love Costs. Even for Google.

gmail-russia.jpg

Here’s an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it’s got that “collaboration makes us whole!” feel — except in Russia, Google had to pay an agency to contrive it.

Guess it’s tougher to find free evangelists and moon-eyed employees outside the motherland.

Picture of Steve Hall

Steve Hall

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