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Well we wouldn't expect anything or than full on wood from UK lingerie maker Anne Summers now would we? Of course not. The gentlemen in this commercial are the lucky recipients of hand-delivered wood. Yes, door-to-door, door-to-bed, door-to-office wood courtesy of finely dressed woman sporting Anne Summers lingerie. Now what more could a man ask for on Valentine's Day?
To promote what it calls its "iconic baby lotion," Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making "your touch more touching," massaging your baby, and capturing its giggle.
Here's an unlikely combination.
Right now if you buy flowers from FTD.com, you could get free software from Download.com. This is part of a Valentine's Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.
Behind the scenes, TrialPay gleans ad revenue from FTD to pay Download.com for the software you select. Awww. Well, nothing says romance like a classic threesome.
Go to Download.com's Valentine subsite to cash in on all the love.
Stun Media, the people that did the Silver Jeans spec spot we liked so much, just completed a music video for Paul Price's Her Planet.
It was done on a shoestring budget but is actually quite pretty. The money was spent sticking to one theme instead of trying to jam a menagerie of wild ideas into the frame. We think that takes guts and is good for brand recall. (Consider the schizophrenic big-budget alternative.)
Here's a pretty but slow-going spot from Ogilvy Paris. Ask yourself (while reclining in the idleness of the inherited rich): do you create the journey, or does the journey create you?
We were a little stunned to discover the ad was for Louis Vuitton and not for the Tourism Department of, oh, Portugal. Or maybe the Virgin Islands.
In any case, to demonstrate LV's trademark decadence, Brentter points out the spot is the first-ever TV ad for the brand. And it clocks in at :90! Way to burn the scrilla-scratch dough.
"Please find the attached viral." Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people! For those still asleep, let us offer a bit of help. Repeat 300 times, slap yourself on the forehead, repeat. "A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."
TBWA\CHIAT\DAY sent us a :15 ad for the Grammys and this thing called the Disruptunes. Watch it here.
The ad, scheduled to air during the event, is for Grammy-fan promotional material. Coffee table books, CDs, that sort of thing.
It also features music from The Generators, a band participating in TBWA's Disruptunes, an internal TBWA thing where artists can upload songs that in turn are used for ads. (The agency describes it thus: "[helping] agency talent express their creativity and bring brilliant music to the world.")
Because we always think it's a great idea for creative people in the industry to get together and share thoughts, we figured we'd tell you about an upcoming PSFK conference which will be held March 27 at the Art Directors Club in New York. PSFK hopes to instill creatives with inspiration and new creative ideas.
At the event New York chef (yes, a chef) Eric Briones will talk about how he finds inspiration to improve his menu and overall brand. Also covered will be "a review of social media and the creative opportunities that it presents; an exploration of New York culture; an insight into how collaborative co-working is fueling a diverse range of businesses including NASA and Etsy.com; and a session to deliberate solutions for the problems faced by three charities that the Art Directors Club sponsors."
Get all the conference details here.
Chinese footballer Zheng Zhi brings some Asian Algier to Adidas' Beijing Olympics campaign.
The hand-drawn spot builds on "Together" with Zhi's narrative about how the 2008 Beijing Olympics will redeem his people from loss. Disembodied wings carry the Chinese into the clouds. The Chinese, and some feathers, fall out of the sky when Zhi describes the 1999 game.
Despite the tripped-out depressing imagery, the story ends on an up note. Because impossible is nothing, right?
Deep. Or at least really abstract. In which case ... deep.
Hey Lost fans, you're glad the show is finally back, right? Polar bear skeletons. Mysterious rescuers. That cabin. The supposed return of Walt. Oh yea. It's all there. Expect for maybe the monsters in this BBDO Moscow-created Snickers commercial from Russia which has a team of them playing American football with airplane engines.
Oh yes, this is not your average candy bar commercial. Not at all. We get grunting beasts. A plane graveyard. Lots of CGI. And a Snickers bar. Which gets one monster's game back on before he gets whacked by the opposing team. his thing should have been in the Super Bowl.
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