Zantac Makes Cosmetic Surgery Just That Much More Accessible

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This year's Zantac Super Bowl ad featured a woman whose facial features improved significantly after a giant thumb and forefinger airbrushed it with a minty Zantac pill.

Because Zantac ain't just for heartburn -- it's tomorrow's surprise contender in the insta-nip/tuck game. Big incentive: minty-fresh breath comes stock! We live for the incentives.

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Tom Petty Delivers Pleasing Super Bowl Halftime Show

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OK, we're not complaining but if half time Super Bowl acts keep going in the direction they have been, they're going to have to resurrect Chuck Berry. At the risk of igniting the firestorm we did last year when we seemed to be the only people who had unkind things to say about Prince's halftime show, we're going to go easy this year. And with good reason. Tom Petty did a fine job.

Petty performed all his usual classics on a very cool looking stage shaped and designed like a guitar. We actually enjoyed the show. See? We can be nice sometimes.

by Steve Hall    Feb- 3-08    
Topic: Opinion, Super Bowl 2008



CareerBuilder Kills Off Sleepy Ideals with Reality's Spider

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We dug this Career Builder ad where a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt -- then gets eaten by a spider. Looks like CB's learned how to make good use of irony for its new slogan: "Start building." We thought it would be a lamer campaign than it's turning out to be.

Way better than the cheesy high-intensity office-as-jungle thing they were doing last year. And hey, you can't go wrong with maul-by-spider. LOTR did it, and so did Steven King in It.

by Angela Natividad    Feb- 3-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television



Dwayne Wade, Charles Barkley Fail to Excite For T-Mobile

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It's not always a good thing to be in someone's T-mobile Fave 5 as Dwayne Wade soon finds out after finally getting Charles Barkley to put him into his Fave5. Sometimes it's just better to be unreachable. The storyline is humorous enough but, for us, it just fell a bit flat. It lacked something. We're not sure what but it just didn't hold the attention like Justin Timberlake did in his Pepsi Stiff commercial.

Angela: "Barkley's getting fat."

by Steve Hall    Feb- 3-08    
Topic: Commercials, Super Bowl 2008



Modern-Day Frida Wins Hearts with Eau de Peanut

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Planter's Super Bowl ad this year featured a dowdy chick with one eyebrow, felling men left and right with peanut perfume.

Weird. But not as weird as that one ad where a person in a mouse suit kicks somebody's ass for Dorito's ... to the theme song from Carmen. Very The Shining (though we're not sure why we feel that way).

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



GMC Airs Sisyphus Complex for All to See

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Halfway through the game, this hand-drawn spot for GMC feels like the longest spot we've seen thus far.

But kudos to them for being so honest about their Sisyphus complex. Probably few things are more futile than being the one-trick executive team of a senile company. The immortal who rolled stones uphill, then watched them roll down again, makes an apt patron saint.

Adland credits the spot to Campbell-Ewald.

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Lizards, Naomi Campbell Get Thrillicious For Sobe Life Water

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We saw the teaser. We saw the lizard telling his parents he'd be staring in a Super Bowl commercial with Naomi Campbell. Well, this is the result and we like it a lot. We like the effects, the production value, the creativity, the interaction between Naomi and the lizards. Oh, and then there's Michael Jackson's Thriller, a reminder he once was almost normal. Nice job, BBDO. See the commercial here.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Hearts Divorce Bodies, Strike Out for CareerBuilder

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So this woman's at her computer, typing away innocently, when her heart -- still pumping -- leaps the hell out of her chest (tearing an unfortunate hole in her sweater) and walks over to the boss' office, where it goes, "I quit."

At first we thought it was an American Heart Association ad. But actually it was for CareerBuilder. The bottom line: "Follow your heart." Definitely didn't see that coming.

If innocent watercooler bitching actually yielded dramatic ultimatums from our organs, we'd all be fucking dead!

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Talking Stain Ruins Interview. Tide Comes to the Rescue

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Now this Tide commercial is one you just love to watch over and over. In an interview, a man who is attempting to explain why he is the right guy for the job, is distracted, as is his interviewer, by a nasty stain on his shirt...that talks when he tries to talk. Get it? Distracting stains? Distracting noises? In other words, it's best to use Tide to remove your stains before you head to an interview.

We like this commercial. We like it a lot. It drives home the point (with a sledgehammer) that a stain is very distracting and can affect your daily life in a bad way.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Ooooh. Budweiser Pulls the Rocky Card.

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There's something about the "Rocky" theme that brings out the adrenaline-pumped patriot in us. We would never have imagined Budweiser was gonna pull that card in this spot involving a dalmatian and Hank, an overlooked race horse.

GO HANK! (Blame Rocky.) If that theme had been used for "Italian Stallion," Sylvester's career would probably have taken off much faster than anyone would have expected. With dramatically different results.

This ad is the proud winner of the USA Today Ad Meter poll.

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008







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