Yo, Homie. Don't Play That Incremental Scatter CPM Crap With Me

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What? The guys over at Ripe Digital are fast! No sooner do we share the 'fact' rap is one of the top ten ways to get your online video to go viral do we receive this raptastic expression of love for the almighty monetized content syndication. Entitled Ripe Revolution, this video turns the media negotiation process into what it truly is: a drug deal between buyer and seller.

It's a bit cheesy but if you've ever been to a trade show and heard the actual human beings that do this sort of thing, it's a pretty accurate representation. Don't miss the shout outs to the agencies at the end of the video.

by Steve Hall    Feb-27-08    
Topic: Strange, Video



Because Your BFF is DYING to Paint Your Nails in St. Louis

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Perhaps inspired by The Sisterhood of the Traveling Pants, Hoffman|Lewis sent us this creative for the Missouri Division of Tourism.

Cheesy tag: "It's amazing what a body of water can do to keep a group of friends from drifting apart."

Alternatively: "It's feeding time for the Fishpersons!"

by Angela Natividad    Feb-27-08    
Topic: Campaigns, Magazine, Poster



Goofy Food Romp Has 'Painful' Ending

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Like a mashup between FreshDirect and Froogle, the United Kingdom's MySupermerket will compare prices across several supermarket chains and offer up the best deals. To promote this new service, Keta Keta created a video in which a couple share a goofy sex romp with food with rather than eat then. Well, until the "painful" end, that is.

And what is it with that Marmite stuff? Do people actually eat that crap?

by Steve Hall    Feb-27-08    
Topic: Good, Video



In the Mood for New Media? Yeah, Baby ... Yeah.

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MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?

Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.

more »

by Angela Natividad    Feb-27-08    
Topic: Industry Events, Research, Trends and Culture



Whole Grains Escape Boredom, Experience Thrills

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Supposedly whole grain are the "world's least exciting edible." AMV BBDO and production company Outsider decided to change that with this commercial for Walkers Sunbites snacks which gives the lowly whole grain a dash of excitement. It's nothing to send Clio but at least it doesn't bore us to death with endless shots of whole grains being poured from a burlap sack onto a grain elevator or into some cereal box.

by Steve Hall    Feb-27-08    
Topic: Good



Top Ten Rules For A Successful 'Viral Video'

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With a double edged sword, video guru Kevin Nalts offers up ten tips to marketers interested in doing that cool, viral video thing. From stealing ideas to using MC Hammer to predominant use of boobs to always using rap to making sure management approves the effort to not giving a shit about what people say about your brand, Nalts' tips will assuredly guarantee you success on that awesomely cool viral video idea you are planning.

by Steve Hall    Feb-27-08    
Topic: Spoofs, Viral



Yet Another 'Viral Video' Bores, Wastes Precious Moments

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Well that was a lot of money wasted just to tell us hiring a professional photography studio is better than using speed cameras to get the shot. and doesn't everyone just love a "viral video" that bores you for 1:15 and then causes you to utter "WTF?" during the last few seconds? But don't listen to us. We don't know anything. We're just a lame ass ad critic. We're sure there's at least a handful of people out there that will like this and that's all that matters.

by Steve Hall    Feb-27-08    
Topic: Bad, Video, Viral



Support HOPE. Join Obama's Digital Patchwork Quilt!

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If you're bummed about your creative inability to contribute a musical mash-up to Obama's viral war chest, we're found your solution.

Become part of the fabric of "Yes We Can"! Yeah, the video looks all screwed up and snowy for a reason. Mouse over the images and you'll see snapshots of upload-happy Obama worker bees. Just hope they vote, Obama!

The site was put together by Syrup for will.i.am, according to A Source of Inspiration.

by Angela Natividad    Feb-27-08    
Topic: Celebrity, Consumer Created, Online, Political



In Russia, Love Costs. Even for Google.

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Here's an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it's got that "collaboration makes us whole!" feel -- except in Russia, Google had to pay an agency to contrive it.

Guess it's tougher to find free evangelists and moon-eyed employees outside the motherland.

by Angela Natividad    Feb-27-08    
Topic: Agencies, Brands, Commercials, Opinion



With Scion Handy, Biz Markie Wanders Old Haunts

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"Stomping Grounds" is a half-hour romp through the childhood of Biz Markie. Crawling the streets in a Scion, Biz explores his apartment in Harlem, favourite restaurants, old friends, and the place where he first started recording.

We like it. Oddly though, it made us nostalgic for Cribs. Maybe it's the exit scene.

The vid was produced by Inform Ventures, which promised the tour would lend an "authentic perspective into the artist's back-story."

Well, "Stomping Grounds" is definitely more authentic than the Nelly storybook for Panraven.

by Angela Natividad    Feb-27-08    
Topic: Celebrity, Good, Product Placement, Sponsorship, Video







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