Infiniti's 'Extraordinary' Leaves Us Lukewarm

Here's a spot called "Extraordinary" by TBWA\CHIAT\DAY and TEQUILA. In it, an Infiniti M twists around hand-drawn bends, somehow both away from the sun and toward it. A narrator describes how Infiniti drivers can steer with all four wheels.

For a moment, we coast peacefully into the car and back out again.

Smooth, but a little dull-edged for something dubbed "Extraordinary."

by Angela Natividad    Feb-12-08   Comments (0)    File: Brands, Commercials, Television