Inspirational Gashapons Promote Artist-Centric Shopping Mall

delay-no-mall.jpg

For Delay No Mall, a shopping center that supports artists, Leo Burnett/Hong Kong gave away 5000 creativity-sparking Gashapons in Causeway Bay.

"Gashapon" is the word for those toys that come in eggs. (Off-topic, do L'eggs count as Gashapons? It didn't occur to us until just now how weird it is that women can buy stockings out of gigantic plastic eggs.)

Anywho, the Gashapons contained plasticine mushy stuff that people could use to create something on the fly.

The street team then took the pieces back and instantly had 5000 creative ideas. Like this seahorse.

Neat. If you're planning a Silly Putty Sculpture Jamboree. (Which we're kind of hoping Delay No Mall is.)

by Angela Natividad    Feb-27-08   Click to Comment   
Topic: Good, Guerilla, Promotions   

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Comments



Comments

I think based the design of the AMC Pacer on L'eggs packaging.

Posted by: too much free time on February 28, 2008 1:08 PM







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