Maybe We Need More Chest Hair.

steinlager-rugby-bones.jpg

"Crack One Open" is a Cenergy Communications-developed campaign for Steinlager. It involves rugby and broken bones. We don't really get it.

To help us get it, the PR guy was all, "If fart jokes say 'beer,' why not bandages, rx pads, x-rays?"

And then we were like, "Fart jokes say beer? Oh right. If Budweiser says so, it must be true."

by Angela Natividad    Feb-21-08   Click to Comment   
Topic: Campaigns, Magazine, Online   

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Comments



Comments

Pretty sure it's meant to say that the beer is manly. if you can handle a broken bone, you can handle the beer. crack one open.

Posted by: dave on February 21, 2008 3:49 PM







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