No Nice!: Genuine Guerrilla.

dirtyguerrilla1.jpg

To a fault, even. More here and here.

We’ve got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure — hope, at least — it can get you drunk.

The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The “branded” vehicles: dirty cars parked on the streets.

Weeeeak.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 small courtesies that are quietly disappearing from everyday life

7 small courtesies that are quietly disappearing from everyday life

Hack Spirit

9 tiny habits of people others instinctively trust with a secret

9 tiny habits of people others instinctively trust with a secret

Hack Spirit

Why some friendships pick up right where they left off, even after years apart

Why some friendships pick up right where they left off, even after years apart

Hack Spirit

9 small things people who age gracefully refuse to apologise for

9 small things people who age gracefully refuse to apologise for

Hack Spirit

8 little signs someone has stopped competing with everyone around them

8 little signs someone has stopped competing with everyone around them

Hack Spirit

People who age with grace usually stop worrying about these 8 things

People who age with grace usually stop worrying about these 8 things

Hack Spirit