Sound of Color Gives Us Good Vibrations

soundofcolor-blue.jpg

Last Friday Gap launched its Sound of Color effort by Rehab. It's pretty neat. Mouse over a color spectrum to watch a music video about a certain shade.

The videos aren't all commercial color-overload like we thought; it's all pretty true-to-feel. The Blakes' blue was mellow; the Raveonettes give us a stark black and white.

You can learn about the artists, get information about the theme swatch, watch interviews and makings-of, and -- most importantly -- download songs free.

Check out the Sound of Color website. We guarantee some close-to-valuable time-wastage. If anybody has photos of how Gap is promoting it in stores or elsewhere, send 'em over.

by Angela Natividad    Feb-19-08   Click to Comment   
Topic: Brands, Campaigns, Online, Promotions   

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Comments



Comments

This is an extremely impressive project by the Gap. I must hand it to them for giving these artists a creative platform to launch their music. The Blakes track is a definite standout. Thanks for the heads up.

Posted by: Seth Teron on February 19, 2008 2:37 PM

I loved the Blakes video! I thought the boy and girl were just perfect. They were so natural together. It is nice to see a music video with an outstanding song and actors that make you feel good inside.
Great job Blakes and Gap!!!!

Posted by: Kelly on February 22, 2008 6:11 AM

I loved the Blakes video! I thought the boy and girl were just perfect. They were so natural together. It is nice to see a music video with an outstanding song and actors that make you feel good inside.
Great job Blakes and Gap!!!!

Posted by: Kelly on February 22, 2008 6:13 AM

I loved the Blakes video! I thought the boy and girl were just perfect. They were so natural together. It is nice to see a music video with an outstanding song and actors that make you feel good inside.
Great job Blakes and Gap!!!!

Posted by: Kelly on February 22, 2008 6:13 AM

I loved the Blakes video! I thought the boy and girl were just perfect. They were so natural together. It is nice to see a music video with an outstanding song and actors that make you feel good inside.
Great job Blakes and Gap!!!!

Posted by: Kelly on February 22, 2008 6:13 AM







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