Sound of Color Habitat Fails to Work Up a Crowd
We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:
"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."
Maybe some executions don't manifest well outside the almighty internets. But come on, Gap. No collabo with MySpace? No technicolor VIP parties? No live band action?