Study Finds Mac Users Self-Centered, Validation-Needy, Etc.
"Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac, according to new research."
The above video says people with an open personality (eh?) are 60 percent more likely to own a Mac.
More factoids: Mac users generally consider themselves superior to PC users. They are more likely to use teeth whitening products, buy organic food, purchase more shoes (an average of five pairs last year), frequent Starbucks and drive a hybrid car.
They also pay for music they find on the internet (50 percent versus 16 percent of PC users). (Scoff.)
The study was conducted by Mindset Media, which surveyed 7500 Mac and PC users. Thanks for the link, Candace.