Ugly Mug Coffee Goes Bold With Brand Re-launch

ugly_mug_coffee.jpg

Sometimes even lowly coffee brands needs the occasional boost and that's what Indianapolis-based Young & Laramore did for Memphis-based Ugly Mug coffee as part of a complete re-branding. Focusing on coffee's true purpose, to dramatically kick your head into gear each morning, Y&L went bold. Very bold.

From typeface design to in-your-face copy to striking package design to witty product naming to an online makeover, Ugly Mug coffee is not just your average coffee anymore. No. Not at all. Now it screams as any good coffee should. "Get your lazy ass out of bed and face the day."

See all the bold goodness here.

by Steve Hall    Feb-14-08   Click to Comment   
Topic: Brands, Good, Packaging   

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Comments



Comments

This campaign is excellent. Nice job!

Posted by: A Copy Writer on February 14, 2008 2:43 PM

The writing is pretty cool.

Posted by: Shane Miller on February 14, 2008 5:18 PM

How many pounds of coffee does one have to send to get a story?

Posted by: dan on February 14, 2008 6:14 PM

Only normal sized bags (displaying the new packaging, of course) along with hard and digital copies of the work. After all, to write a story about something, you kind of actually have to see the work:-)

Posted by: Steve Hall on February 14, 2008 6:29 PM

a lot of the type proofing for this project was done by those cats at Yeehawindustries.com

Posted by: Bman on February 26, 2009 10:05 AM







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