UPS Wants to Deliver Body Parts In Continuing Contextual Corrigenda

Oh how we love contextual advertising. Surely, it's a very effective form of online advertising and does it's thing quite well about 98 percent of the time. That's certainly worth celebrating but it's that other two percent we love so much.

You know it. It's that two percent that give us turpentine ads next to stories about a girl who committed suicide by drinking turpentine. "Card Shark" credit card copy next to an article about a woman killed by a shark. A free dinner for two offer from Olive Garden next to a story about how 250 people fot sick after eating at one of their restaurants.

We could go on but we'll just share the latest find with you. Next to a Yahoo news story about a package of human body parts being delivered by DHL to a home in Michigan which were meant for a medical research lab, UPS wants in on the delivery action and, in a banner, touts its early morning delivery services. Why let DHL have all the fun.