With Sixty Seconds of Silence, Pepsi Celebrates Diversity
So here's Pepsi's Bob's House commercial in which two deaf guys get lost on their way to a friends house and resort to honking their horn to hep them locate the right house. The ad was created and enacted by deaf members of the Pepsico workforce. No doubt, due to it's silence, the ad will command attention during game viewing along with the subtitles which will actually draw people further into the ad.
The story itself, which supports Pepsiso's EnAble, a unit that helps create an inclusive environment for people with different abilities, is intriguing and engaging enough and does hold interest. You can view the spot here or on Pepsi's Bob's House site.