Steve Jobs Dubbed World's Greatest Entrepreneur!


By John Door of KPCB, no less. Don't believe us? Watch it yourselves (it's near the end).

The outburst of Jobs laud followed Apple's launch of the third-party SDK for the iPhone. It also announced the birth of the App Store, which will appear in the iPhone 2.0 software update in June (free to iPhone users, "nominal fee" to iPod touch users).

Okay. To be fair, it's tough trying to think up an entrepreneur who visibly tops the cultural impact Jobs has made. And the iPhone is a pretty exciting, business landscape-changing platform.

But world's greatest? Jesus Christ. After getting a verbal rub-down like that, you'd probably lose all desire to eat, sleep and have sex ever again.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Events, Opinion

Vantage Point Teaser's a Tease, All Right


Check out this :50 teaser for Vantage Point by th1ng. Vantage Point is a stock action film (premise: presidential assassination, ooooh) with a respectable cast (Dennis Quaid, Matthew Fox, Forest Whitaker).

The teaser was positioned as an "amber-drenched" perspective piece, which is a gorgeous way of saying you'll get nothing but a crisp, clear shot of the movie title. It will, however, leave you with a distinct "That's IT?!!" feeling.

What's the phrase -- no emotional reaction is a bad emotional reaction? No wait, that's not right...

by Angela Natividad    Mar- 7-08    
Topic: Campaigns, Commercials, Television

Have You Considered the HUMANITY of Your Fast Food Chain of Choice?


Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)

The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."

more »

by Angela Natividad    Mar- 7-08    
Topic: Brands, Campaigns, Good, Newspaper, Poster

NIB 'Fastrack to Cannes' for Sale on Easy Street -- er, eBay


London-based Enter the Chapel swears it has an ad idea that's instant Cannes-bait. But oops, the idea was castrated internally, so now it's for sale on eBay.

What've you got to lose? Five quid? Your dignity?

by Angela Natividad    Mar- 7-08    
Topic: Agencies, Bad, Online

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Victor Chandler Casino Launches 'Chip Challenge' by NPB


How to get new blood into a casino:

- Promise the newbs free money
- Launch an addictive but impossible game (extra points: call it a "challenge!")
- Infuse game with cheery casino noises
- Slip online casino URL right under "try again" button
- Sit and let simmer. With time, a gateway drug almost always conceives an addiction

Mohegan Sun, are you listening?

by Angela Natividad    Mar- 7-08    
Topic: Campaigns, Games, Online

Red Cross Hearing Test Harnesses Senses for Meaningful Message


How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.

You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.

Thanks Shedwa for pointing it out.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Cause, Good, Online

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