Over a week ago, Hillary Clinton launched this ad. "It's three AM and your children are safe and asleep. But there's a phone in the White House and it's ringing," it starts. Who do you want picking up the phone and protecting your kids -- somebody with experience, or somebody without?
To populate the spot with compelling pictures, Hillary's team used stock imagery. And it turns out that the ad's most prominent child is all grown up ... and an Obama supporter.
From HuffPo (via The New Argument): "While I love Hillary, I would much rather hear Barack Obama's voice at the other end of the phone at 3am."
That's gotta hurt.
Agency Spy (via George Parker) just clued us in on the newest of the Facebook hater groups, Fuck Howard Draft!
It totals nine members so far, which means it's doing three times better than FUCK HOWARD SCHULTZ, even without all-caps.
Aaaaand ... that's all we're going to say about that.
For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.
The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.
At South by Southwest this week, one of the keynotes was given by PostSecret's Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people's post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.
Because convincing people to pay more for water in ultra-fancy packages never gets old, Evian Canada is re-launching its brumisateur facial spray this April. And at $10 per bottle, we're sure they'll call it a bargain.
According to the PR folk, this soothing spray is good for:
o Hot afternoons on the golf course
o Wedding giveaways (Eva Longoria and Tony Parker gave some away at their wedding. WAIT A SEC. Doesn't Eva drink HINT?!!)
o Setting make-up
o "Those pesky hot flashes" -- their words, not ours.
Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.
This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.
But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.
This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.
This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.
Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.
Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.
Is the Lord in your Top 8? Maybe he should be.