"I'm tired of being treated like a number..." laments NY Governor Eliot Spitzer in this print ad for Virgin Mobile in Canada.
The copy goes on to read "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."
At SXSW, SocialThing! is making its debut. SocialThing! is a social media aggregator of sorts which allows those who use social media sites such as Flickr, Twitter, Facebook and others to pull together all the individual information from those various sites into one site that presents the user with a merged stream. Changes and additions to the user's individual sites can be made directly from SocialThing! which, ultimately, will work with the soon to be adopted OLAP protocol which allows a person to have one identity that can be used across multiple sites.
Of course, it's mobile enabled and will soon have browser plug in capabilities as well as it's own set of RSS feeds for users to do with what they please.
...in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN's Robotboy. Your job is to help test Professor Moshimo's robots. High-ranking "robo-guardians" win prizes like posters and roboreptiles.
Not especially awe-inducing. Where's the fire, Cartoon Network?
Imagine if the characters of Lord of the Rings had internet, mobile phones and ... Yahoo Messenger and Mail?
The journey would probably look a lot like this video by Pod Design, Lexington for Yahoo. More hack-jobs of your favourite films to come, probably with a similar premise, hopefully funnier. In any case, it's a neat way to showcase Y! chat's many merits. You know: spinning smileys, green fonts... bleh.
This new spot for chocolate Skittles is KICK-ASS. The pinata co-worker idea? Genius. We only loved it more when we realized the guy was made of crepe-paper, not leprosy.
The agency responsible (see all credits): TBWA\ and production company MJZ, our new favourite friends. Because anybody who can come up with a slogan like "CHOCOLATE THE RAINBOW! Taste the rainbow" is a keeper ... and probably a regular contributor to 4chan.