Ask.com to Explore its Feminine Side

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Probably because it fears death by Google almost as much as it fears sexual ambiguity, Ask.com has decided to stop competing for all-purpose search engine renown.

Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information.

It is also laying off about 40 people.

Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes.

by Angela Natividad    Mar- 6-08   Click to Comment   
Topic: Brands, Campaigns, Online   

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