Because the Hard Way's Just Funner

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Ebert & Gerbert's tapped Colle + McVoy -- less its agency than its partner in crime -- to help blow out the candles on its 20th anniversary.

Maybe because the retainer was so high, C+M decided to give the sandwich guys a run for their money. They built the world's largest air vortex cannon and blew the candles out from 180 feet away. See it all at Candle Cannon.

When last these two companies got together, they made a human flipbook, which looked about as time-consuming productionwise as building a cannon to blow out some candles.

Ebert & Gerbert's and Colle + McVoy are like the adult realization of Smosh.

by Angela Natividad    Mar-20-08   Click to Comment   
Topic: Administrivia, Agencies, Brands, Guerilla   

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