Whomever is responsible for buying Disney’s online media is – or soon will be – getting an irate phone call from Mickey. Again.
Last Fall, some contextually placed Disney ads appeared in a webcam video of “Andrea” fondling her breasts. Now, a series of banner ads are appearing on celebu-porn site Egotastic next to Keeley Hazell covering her breasts, images from a Kristen Davis “sex tape,” images from a Lindsay Lohan sex tape, Denise Richards displaying her crotch and more. Screenshots are here. No nudity per se but possibly NSFW.
More than likely the ads appeared on Egotastic as a result of a blind buy with neither the agency nor Disney having knowledge. It’s yet another reason why blind buys are rarely a good thing for most brands, especially one so very conscious of its family-friendly image.
Not that there’s anything wrong with nudity or blow jobs or sex tapes but it’s about context. For Disney, this sort of content is way out of context. Not that many kids frequent Egotastic on a regular basis but you never know.
