Future of Advertising Predicted by Leo Burnett Futurist

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Leo Burnett London Futures Editor Ben Hourahine thinks he has the answers to the future of advertising. Some of what he says makes sense. Some just reinforces the notion advertising will accost anything it can get its hand on. There are no easy answers but at least it's being talked about.

One thing is clear. Marketers and advertisers will never again have the power they once had. There will never again be another M*A*S*H TV moment. Fragmentation will continue to the point of individualized advertising. Advertising, itself, won't really be advertising at all. It will be an information repository people can refer to when they are interested in a particular brand or product.

by Steve Hall    Mar-18-08   Click to Comment   
Topic: Agencies, Opinion, Trends and Culture   

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Comments



Comments

the full report is here (PDF): http://issuu.com/viewer?mode=embed&documentId=080213174215-c2772a495ac946f1a8d2d06d57864474

Posted by: Ben Hourahine on March 19, 2008 12:42 PM




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