Garfield Gets Dizzy, Catalyst Emerges, NASA Re-Emerges
- True to form, Bob Garfield reviews a fairly good Sprint commercial and then rips the shit out of it for what he deems dizzying camera work. Bob, you almost Puked? Seriously. You need to see a doctor or use your walker when reviewing commercials.
- Catalyst, the "marketing capital" firm launched by John Durham and Cory Treffiletti is rolling out a new Emerging Media Buying Service (EMS) that will provide planning and buying expertise for online video, mobile, social media, widgets, and gaming.
- Writing on AdFreak, David Griner, whose mom worked at NASA for years and was acting director of the Marshal Space Flight Center for a time, tells us about four NASA workers who are trying to "re-ignite the enthusiasm for space by reaching out directly to today's hyper-connected youth."
- AdFreak (yes, we do read rss feeds in order) is reporting, "Smashing Pumpkins are suing Virgin Records for using the band's name and music in a 'Pepsi Stuff' promotion with Amazon.com."
- Mitsubushi has thrown its $190 million creative account into review. Its current agency, BBDO West, won't defend.