Heavens, There's a Man in Those Murky Waters.
This is neat. During the Wilderness Fair in Stockholm, the Miami Guerrilla Agency used removable paint to spray images of divers on the ground in the style of road signs around the area. Above the divers is an arrow pointing to the nearest body of water; below is the web address www.borjadyka.nu (www.startdiving.now). See a variation.
The promotion is for the Swedish Diving Association's "Diving Village," a Wilderness Fair attraction. Hope nobody got the wrong idea and jumped instead.