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Love? THAT'S Your Big Solution?!

vespa-stunt.jpg

"Jump," featuring the furry friendly Gaspar, is an attempt by Dentsu Canada to push Vespa out of the "pseudo-bike" realm and into ... well ... hrm.

Come on, Dentsu. Can't you make Vespa sexy without inviting a comparison to Blades of Glory? Oh, and the whole "Vespa: Built for love!" thing doesn't make it any easier for Vespa owners to scoot proudly down the driveway with their chins up. Well, unless they're in Europe.

more »

by Angela Natividad    Mar-21-08    
Topic: Brands, Campaigns, Commercials, Television



Echo Factory Seeks Brilliant Designers for Skater Community

landofplenty-effort.jpg

Following an online portfolio review, 20 designers were shipped blank skate decks from Land of Plenty and asked to decorate them for Career Day '08, which happens at Alex Cheung's Gallery in LA's Chinatown tonight. Designers can present portfolios and decorated decks to major skate firms in the flesh.

Career Day '08, which seeks to position design students in the skate industry, was organized by the Echo Factory. Visit the Career Day site to find out just how badly they need good talent.

by Angela Natividad    Mar-21-08    
Topic: Events, Online, Promotions



Cottonelle Wants to Be Kind to Your Behind

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To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."

See the TV spot and associated outdoor print.

more »



Orbitz Caters to Lazy Vacationers Planners With 'My Ideal Beach'

orbitz_ideal_beach.jpg

We like things simple. We hate a lot of choice. We want someone else to do all the work. We're lazy like that so we were pleased with the amazing simplicity of this new Orbitz beach vacation planner, My Ideal Beach. In just three clicks, your perfect locale is presented with price and details. What's not to love? It's much better than trolling Priceline. That's just way, way too much work.

by Steve Hall    Mar-20-08    
Topic: Good, Online



Giant Tidal Wave of Soap Suds Floods Streets of Miami

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Hmm. Is this tidal wave of soap suds in downtown Miami the beginning of yet another Sony Balls, Paint or Bunnies? Who knows. It could be anything.

by Steve Hall    Mar-20-08    
Topic: Strange, Video



iJustine Examines 'Cultural Divide' Between Geeks and Music Fans

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This is hilarious. So last week, lots of people were in Austin for SXSW which is is three events in one: an interactive conference, a film festival and a music festival. During the first half of the week the film crowd and the internet geeks descend. After the geeks leave mid-week and the music fans arrive, the city takes on an entirely different vibe.

more »

by Steve Hall    Mar-20-08    
Topic: Industry Events, Strange, Video



Bessies Execute Bad Ads. Yippee.

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Remember when the Elmo Song assassination brought out the inner-child-decimating sociopath in you? The Bessies can help fuel that sleeping fire. Also see their take on crappy multi-blade shaving spots.

Tagline: "Only good TV lives." Courtesy of John St., Toronto.

Yawn. Gratuitous media murder is so freshman year. Right up there with the UC Berkeley Putnam Porno. (Don't ask.)

by Angela Natividad    Mar-20-08    
Topic: Events, Promotions, Spoofs, Video



'Out of Reach' Stimulates Greed Factor for Scion tC

scion-tc-plate.jpg

Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)

The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.

Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")

more »

by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online, Promotions



For Chinese Olympian, Silver's Just a Po' Man's Gold

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More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.

See previous efforts for the "Impossible is Nothing" campaign.



Cleavage and Mushrooms Make You Feel Fungtastic!

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We've seen hundreds of ads with hot looking women in them. We've seen hundreds of ads which make us scratch our head and exclaim, "WTF!?!?!" We haven't seen many that mash both together but we're pleased to bring you this ad for Nila Sliced Mushrooms courtesy of Flickr user simonclare.

One part pulchritudinous cleavage. One part Fungtastic headline. One part come hither and stick your throbbing member between my huge breasts until you fill this can with your uncontrollable lust look. And you've got the perfect "WTF was that but it sure felt good" ad.

by Steve Hall    Mar-20-08    
Topic: Good, Outdoor, Racy, Strange



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