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Draft Earns Facebook Pariah Status

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Agency Spy (via George Parker) just clued us in on the newest of the Facebook hater groups, Fuck Howard Draft!

It totals nine members so far, which means it's doing three times better than FUCK HOWARD SCHULTZ, even without all-caps.

Aaaaand ... that's all we're going to say about that.

by Angela Natividad    Mar-10-08    
Topic: Agencies, Bad



Goodby, Silverstein Fobs Scented Candle Account Off to UGC

mercury-radio.jpg

For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.

The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.

more »

by Angela Natividad    Mar-10-08    
Topic: Events, Online, Promotions, Radio, Strange



PostSecret's Frank Warren Shares the Love

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At South by Southwest this week, one of the keynotes was given by PostSecret's Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people's post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.

more »

by Steve Hall    Mar-10-08    
Topic: Industry Events, Online



If Naivete Keeps You Young, Evian Corners the Market

evian-facial-spray.jpg

Because convincing people to pay more for water in ultra-fancy packages never gets old, Evian Canada is re-launching its brumisateur facial spray this April. And at $10 per bottle, we're sure they'll call it a bargain.

According to the PR folk, this soothing spray is good for:

o Hot afternoons on the golf course
o Wedding giveaways (Eva Longoria and Tony Parker gave some away at their wedding. WAIT A SEC. Doesn't Eva drink HINT?!!)
o Setting make-up
o "Those pesky hot flashes" -- their words, not ours.

by Angela Natividad    Mar-10-08    
Topic: Bad, Brands, Packaging, Promotions



Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship



ANONYMOUS Introduces Walkman Slider to the Daisy Cutter

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This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.

Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.

by Angela Natividad    Mar-10-08    
Topic: Brands, Commercials, Mobile/Wireless, Television



MySpace Finds God!

god-has-called-you.jpg

Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.

Is the Lord in your Top 8? Maybe he should be.

by Angela Natividad    Mar-10-08    
Topic: Brands, Online, Trends and Culture



PR News Channel Launches 'YouTube for Businesses'

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...and it looks slightly left of lame. But we can see how, in the farfetched event it were to catch on like wildfire, the site would make useful Channel 6 fodder. See featured videos, including Back to School Diet Tips and (grimace) Dangers of Cigar Smoking.

by Angela Natividad    Mar- 9-08    
Topic: Online, Promotions, Video



Lifesavers Brings Sweet Back in Style

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This spot's nearly a year old, but it isn't in the Almighty Database so we're covering it anyway.

Lifesavers guides us down the sometimes precarious road of good intentions with this ad for "It's Good to Be Sweet." The bright colors, friendly deeds and sweet cover of "What's So Funny (About Peace, Love and Understanding)" gave us an unexpected feel-good feeling.

We LOLed at least twice. And that North Korea scene? Priceless.

by Angela Natividad    Mar- 9-08    
Topic: Brands, Commercials, Good, Television



Giant Ideas' Giant Ideas Could Use a Ginormous Trim

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To promote its agency at a local ad awards show, Giant Ideas produced a self-promoting parody of the Cloverfield trailer.

It might have been funny if it weren't actually longer than the original. Because come on, guys. TWO MINUTES of mostly bad party footage? We would've gotten the joke inside 30 seconds, easy.

by Angela Natividad    Mar- 9-08    
Topic: Agencies, Spoofs, Video



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