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Domino's Pizza Gets All CGM/Web 2.0/Social Media-ish

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Havas' BLM Quantum has unleashed a make-your-own-video (remember when we had simpler names for things?) contest on MySpace in the United Kingdom called Think Outside the Box which urges people to "get green" and recycle their pizza boxes into ingenious new uses.

Have at it CGM (oops, we mean make-your-own-video) fans.

by Steve Hall    Mar- 5-08    
Topic: Consumer Created, Online, Social



Ripped Porn Star Buffs Up Bluelithium Founder Gurbaksh Chahal

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We've written about ad network company Blulithium and its founder Gurbaksh Chahal several times before but we never thought we'd be telling you, according to ValleyWag, he's been buffing up his body by training with San Jose-based bodybuilder Tom Austin, star of several gay porn flicks such as Minute Man 24. But it all makes sense. You can't be a porn star unless you have a six pack, bulging chest, massive biceps and a bulging package to go along with all that super human manliness. Austin has all that. So it's just logical Austin would know how to buff up Chahal who has acting aspirations of his own.

more »

by Steve Hall    Mar- 5-08    
Topic: Online, Racy



Toyota Highlights, ACDelco Moves, Airborne Pays, Facebook Poked

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- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.

- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.

- Facebook gets poked! Right. Facebook backlash YouTube-style.

more »

by Steve Hall    Mar- 5-08    
Topic: Agencies, Brands, Commercials, Policy, Social, Spoofs, Video



Questions Raised Over Whether Hillary Darkened Obama's Pigment

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For all her noxious crying and whatnot, Hillary Clinton is a well-honed jungle predator. "Winning. Winning, winning, that's my measure of success -- winning," she barked recently.

Having demonstrated yesterday that she's still a viable contender for the presidency, the question arises: what does it take to win, win, win like Hillary?

more »

by Angela Natividad    Mar- 5-08    
Topic: Campaigns, Commercials, Political, Television, Worst



As Predicted, Firebrand Flames Out

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Less than five months after its launch, Firebrand, the all-ads-all-the-time cable channel and online site is, as we predicted from the start, closing operations. Investor's from NBC Universal to Microsoft to GE have pulled the plug and will no longer fund Firebrand and its ill-conceived belief people actually want to seek out and watch advertising as a form of content on equal footing with network programming or movies.

more »

by Steve Hall    Mar- 4-08    
Topic: Commercials, Online, Opinion



For Hardcore Green, Revisit Penguin Basics

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To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica. Except the penguins aren't penguins; they're naked people that seem at least partially catatonic.

All this to get us to huddle? We've seen cozier arguments.

by Angela Natividad    Mar- 4-08    
Topic: Campaigns, Cause, Online, Video



Ford F-150 Comes to Life on Gritty Streets of New England

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Watch closely as a Ford F-150 is harnessed into living form by the mercurial fluid of the cold, hard streets. Kind of like Alex Mack.

We like the introductory bad-ass voice that growls, "It caaaame ... from the streets of New England." We're trying to think of other bad-ass things that caaaame from New England. So far all we've got are self-entitled Ivy League cowboys, and maybe Queen Noor.

Oh yeah, and wooly mammoths.

The ad was produced by Arf for TeamDetroit-JWT. Looking for your own breed of truck love? Check out TruckMatch.

by Angela Natividad    Mar- 4-08    
Topic: Brands, Commercials, Television



Virgin Pulls Tired 'Bill' Card to Promote No-Con Contracts

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Virgin Mobile is so naughty. Check out this political spoof ad that features Hillary Clinton looking into the horizon and thinking, "I wish my bill wasn't so out of control..."

Tagline: "You call the shots." This is for Virgin's new "no-con contracts." (Thanks to Adrants reader Simon for sending it over.)

The ad rings a little like a cheap blow, considering most of Hillary's Bill troubles went down in the mid-'90s and the poor woman is still suffering humiliations galore. Now that PR guy Penn is trying to divorce himself from Camp Clinton, we bet she wishes she could call a few shots right about now.

more »

by Angela Natividad    Mar- 4-08    
Topic: Magazine, Political, Poster, Spoofs



Lightning Bolt Terrorizes, Body Spray Saves the Day

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Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.

Put together by Ogilvy Brazil for Dove Invisible Dry.

by Angela Natividad    Mar- 4-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral



Online Cult of Oprah Guides Users to the Light

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We never cease to be amazed by Oprah's power and pervasiveness in the culture. She can hang out with liars and just generally unpleasant people and still come out of the association reeking of rosebuds. And she's probably the only woman in the world who can get away with putting her own face on her own magazine every month without looking like a narcissist or a dictator. Do you get how amazing that is?

Anyway, Oprah has launched a 10-week class to promote a book called A New Earth: Awakening to Your Life's Purposes. The class is entirely online and free to take. The first session, which went down last night, pulled in over 700,000 fawning Oprahlytes hungry for "East-West-hybrid mysticism." Future sessions will take place every Monday.

Homegirl could brand a Bible and change every third word to "chewbacca" and she'd still come out of it making more money than Easter Island.

by Angela Natividad    Mar- 4-08    
Topic: Celebrity, Online, Promotions



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