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To get cozy with our slightly gayer side -- but mainly to find more new stuff to make fun of -- we registered for the email list today. The "thank you!" page graced our eager eyes with a pink cowboy (and oh, how we squealed!). It was almost too sassy to stand.
It seems we've taken a step backwards when it comes to online creativity. Not so much in terms of its excellence, rather its importance as a factor in online marketing. Certainly technology has made possible a vast array of online advertising units which provide advertisers and publishers the ability to tailor programs to marketers' needs. But what happened to taking advantage of online media's flexibility as it relates to creativity?
Watch some catty females try outdoing each other with violent voluminous hair-flips.
Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)
Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.
Ha, ha, ha. So funny. So witty. So done 6 billion times before. But hey, when there's nice cans involved, you're pretty much guaranteed coverage on Adrants. It's actually a pillar of our mission statement and we kind of have to follow that or else we'd be adrift with editorial irrelevance, right?
- Stoltz Marketing Group created some interesting dimensional outdoor boards for Idaho home builder Paramount.
- L.L. Bean is on the hunt for a new ad agency. Modernista, Cramer-Krasselt, GSD&M, Cutwater and McKinney are after the $30 million account.
- StrawberryFrog defines social media and how the agency approaches the "medium."
- George Parker is amused over another DraftFCB fuck up.
- Pantene makes your hair so strong it'll break your brush and curling iron. Is that really a good thing?
One more reason to join AdGabber: Hearing about Proposition 3-17, Guinness' (childish?) attempt to turn alkie shenanigans into a legit holiday, well before St. Patrick's Day.
Failing that, you could always hit your nearest college town and go hashing every week.
Here's some randy creative for Hot Video by CLM BBDO, Paris. The piece at left reads "Don't worry, both candidates get the secretary job." Wallpaper-style background shares what-all went on between the lines.
Other statements that soothe in more ways than one:
o "In case you were wondering, the pool boy really cleans out the pool."
o "Yes, the plumber does fix the leaking pipe."
o "Just so you know, the girl next door does get the sugar she came for."
o "Eventually, the pizza delivery guy realizes none of the girls ordered a pizza."
The premise of the campaign is to tell you what happens at the end of Hot Video's porn-tastical videos, because they're all (tagline!) so good you won't get to the end.
Now that the dignity of every service worker you know has been ravaged, feel free (or not) to visit Hot Video. The site's totally SFW and far tamer than the advertising, if only because it makes no sense visually or otherwise.
What do you get when you mix a New York-style pizza brand...in Holland...with the Italian mafia? Three very funny commercials for a place called New York Pizza. Watch as a mountain of blow turns out to be a really bad pizza dough ingredient. Also: Pizza sauce that's a result of a beating, and a pizza delivery boy who's offered protection.
Our first reaction after viewing these three new ads by Lowe Strateus for Miss Epil was "what the hell is that guy doing stuck in the jungle?" Then, we looked closer. We smiled. We giggled. We reminisced about similar experiences. Then, we said, "brilliant." With smartly crafted visuals, a product shot and a call to action-style tagline, these ads cut a clear path to simplicity of message. See all the ads here.
Is there anyone out there that still actually likes Facebook applications? Oh, sorry, from the looks of my inbox, there is no shortage of application fanatics out there hyping and adding apps. Well, here's another. A branded one created by UK agency Ralph to promote Nip/Tuck on FX in the UK.
Celebrating vapid vanity akin to the show itself, the application lets people highlight key areas on an image of their face and have their attractiveness calculated which can then be compared to others using the app. Oooo...we can just see the friendships this one's gonna break.