Krystal Keeps Branded MySpace Page Trendlet Alive

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Who knew? Apparently, brands still think it's a good thing to create branded MySpace pages. We thought that trendlet was long gone. Nope. Thanks to fast food chain Krystal's Brain Freeze Relief, we can confirm it hasn't completely died off.

But that's not the only trendlet Krystal is trying to extend. They're also doing the fake word thing with the invention of sphenopalatineganglioneuralgia, or brain freeze. OK, so we're kidding on that one. Sphenopalatineganglioneuralgia is a real word. It's a medical term for the ailment more commonly known as brain freeze.

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by Steve Hall    Mar-27-08    
Topic: Online, Promotions, Social



Guinness Mobile Application Speaks Cantonese

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OgilvyOne Hong Kong along with XS2TheWorld and the Hyperfactory, in partnership with rugby tournament Sevens, have created, for Guinness, what's being touted as the first Cantonese-speaking mobile guide. The application, Guinness Passport to Greatness, tournament attendees match schedules, stadium information, maps, reviews and a guide to the city. Of course, spots where one can have a Guinness are highlighted.

For those attending the tournament who don't speak Cantonese, the mobile application speaks the language so non-locals don't get lost in the labyrinth of a foreign land. With prerecorded phrases such as "Take me back to the South Stand", "Another round of Guinness please" and "Can you direct me to the nearest ATM machine?", visitors will be well cared for. Well mostly. We're guessing it won't ask, "Where the nearest strip club?"

by Steve Hall    Mar-27-08    
Topic: Good, Mobile/Wireless



First Lady of France Bares All for GQ, Uses Queen to Push Pop

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Carla Bruni -- in all the sultry flesh -- appears pretty much nude in the April edition of GQ magazine. (Heavens, she's hot. We're sobbing "Are you there, God?" all over again.) More nakie pics are going on auction next month. They're expected to swoop up 2,000 pounds (the currency) at least.

Plugging the fertility of Mother France ain't all she's up to lately. The still-fresh-faced First Lady was recently accused of turning a visit with the Queen into an opportunity to punt her new CD. After a visit to Windsor, stickers appeared on the album promoting the Italian chanteuse as the new First Lady and chum to Her Highness.

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by Angela Natividad    Mar-27-08    
Topic: Political, Promotions, Racy



It's a Flickr Search Tool for Art Directors!

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This ... this is amazing.

SF-based junior art director Bryan Denman and designer Ryan Teuscher built a flickr search bar for the advertising community. "It pulls in a flickr feed at speed (w/ some other tricks) so that an AD can quickly scour the site as a source for reference material," he wrote.

Play with it at Compfight.com. The super-fast search bar filters for images licensed by Creative Commons, among other neat tricks.

We queried "hamburger" just for kicks, and got a delicious-looking page loaded with hamburgers, hamburger restaurant signs, Ronald McDonald looking pensive, Paris Hilton eating a hamburger, and one lion.

by Angela Natividad    Mar-26-08    
Topic: Good, Online, Research, Specialty, Tools



'Hazard Lane' is the Reason Why You're Going into Foreclosure. Seriously.

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This is a game called Hazard Lane. It was put together by TAMBA for Landmark Information Group. (We like how the title tag says "Landmark Information Group Presents 'Fair Game'" when "Hazard Lane" is emblazoned in green across the top of the page. Somebody must've missed an email.)

The object of the game is to buy expensive property by propelling real estate agents out of a car. And just for kicks, you have to avoid environmental hazards.

We don't get it. In fact, we think it's the lamest thing we've ever seen. And because TAMBA had the gall to try disseminating it anyway, we're going to use it as the scapegoat for the mortgage crisis.

by Angela Natividad    Mar-26-08    
Topic: Bad, Games, Online



Imagine If the World Was Made of Bubble Wrap

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Wouldn't it be delightful? You could fling yourself at walls. Roll down stairs. Jump off skyscrapers. (Well ... no, not really. But at least there wouldn't be a mess all over the concrete.)

Yeah, a bubble wrap world would be awesome.

Now buy Snapple antioxidant water. It will protect you, much like your hypothetical dream world of bubble wrap. It's not like you're eating broccoli anyway, right? Antioxidants are like bubble wrap for your cells.

This ad was created for Snapple by agency Cliff Freeman & Partners, production company Anonymous and Post/VFX firm Asylum -- which, from experience, knows a thing or two about padded spaces.

by Angela Natividad    Mar-26-08    
Topic: Brands, Commercials, Television



Aston Martin Makes Richards Out of Dicks, MILFs Out of Moms

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Being a predominently image-conscious, ego-driven society, it's natural that car advertising...since Henry Ford cranked out the Model T... focus heavily on what a car can do for one's self image. With a new campaign from Boston's Full Contact Advertising, it's now Aston Martin's (or at least New England Aston Martins) turn to do the machine makes the man thing.

In true car dealership fashion (even one as high end as Aston Martin), the ads read "Lease a new V8 Vantage for only (ONLY!) $1596/mo." Doing so will turn Moms into MILFs, Dicks into Richards and Rednecks into Southern Gentleman. All for only (ONLY!!!) $1,596 per month

by Steve Hall    Mar-26-08    




Pen Power Used to Market Wacom

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Witness The Power of the Pens, the last leg of an email marketing campaign for Wacom by eROI. Wacom makes pen tablets and interactive displays for inputting graphics into computers.

eROI used Power of the Pens to showcase work from a different digital artist every day for 12 days. The art was available to download for Wacom email subscribers, which could also upload creations onto the website.

The winning artist received a Cintiq 12WX tablet. View his entry.

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by Angela Natividad    Mar-26-08    
Topic: Campaigns, Online, Promotions



Dr. Pepper Supports Chinese Democracy. Oh, the Horror!

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Uh Oh. Another PR faux paux. Well, at least according to Adrants reader Rich who wasn't too pleased with a recent press release from Ketchum for Cadbury Schweppes which exclaimed, "Dr. Pepper Supports Chinese Democracy." Predictably, Dr. Pepper was doing no such thing. It was just another publicity ploy.

Rich explains, writing, "Ketchum, Dr. Pepper's PR agency, issued this online press release with the headline 'Dr. Pepper Supports Chinese Democracy.' Reading the press release reveals that, no, Dr. Pepper is not supporting the Tibetans risking their lives and well-being for democracy; rather, they are running a publicity stunt surrounding the long-delayed Guns 'n' Roses record, 'Chinese Democracy."' Ha ha ha! Bet you thought we were talking about dying Tibetans!"

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by Steve Hall    Mar-26-08    
Topic: Promotions



Fergie Remixes 'Glamorous' to Promote Safe Sex and AIDS-Fighting Lip Gloss

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That tangle of head and hair spilling out of a corset is Fergie posing for Mac's VIVA GLAM campaign, which sells lip gloss to fight AIDS.

Fergie remixed her Glamorous single for the VIVA GLAM VI Special Edition Lipglass, joining spokeswomen like Eve and Dita von Teese to combat AIDS with vanity (which, unlike the compulsion to love thy neighbor, is irresistible). Download the song, watch video footage or send safe sex e-cards from the Mac Cosmetics site.

Advertising Age says 100 percent of proceeds for the $14 lip veneer will go to the MAC AIDS Fund. Considering the thought of Fergie hashing out her (safe!!!) sex life makes us grimace in a way that scares small children, we'd hope for no less. Bravo, MAC.

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by Angela Natividad    Mar-26-08    
Topic: Brands, Campaigns, Cause, Celebrity









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