Interep Expected to File For Bankruptcy

interep_logo.gif

A tipster tells us Interep, facing repayment of $100 million in bonds, is expected to file for bankruptcy within a month. The move causes one question the viability of radio's current business model and how long it can last before it has to die or completely transform itself into something new and different.

Back in the day, radio ruled geographic and demographic targeting. Certainly, it still delivers on that but there are so many more efficient methods of achieving effective targeting that radio simply can't compete in its current form. The competition of the playing field has exponentially increased over the past ten years and media that can't adapt simply will not make it.

We don't believe radio will ever disappear. Not at all. Though it's clear it's business model will need to change to survive.

by Steve Hall    Mar-18-08   Click to Comment   
Topic: Radio   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

DMS Group Enters Exclusive Partnership with SinoTech Group Covering China and SE Asia

(BEIJING, March 24, 2008) - DMS, Southeast Asia’s leading online marketing, media and advertising group, announced today that it has signed an exclusive partnership agreement with the SinoTech Group, a leading independent Chinese digital marketing and media company.
Singapore-based DMS provides online marketing services and technology that help advertisers, agencies and publishers maximise financial returns from their online marketing, content and advertising activities across Southeast Asia. The SinoTech Group is one of China’s leading interactive marketing and media companies helping digital advertisers and publishers maximise their campaign effectiveness and ROI.
“We are delighted to enter into a strategic partnership with the SinoTech Group as we are committed to teaming up with leading media and technology companies to better serve the growing South East Asia and China markets. Through this partnership, we can provide our customers with access to our combined advertising and media networks and extend our search-engine marketing and optimisation offering,” said Paul Srivorakul Founder and CEO of DMS.
“Both China and Southeast Asia are rapidly developing online markets,” continued Srivorakul.
“Merrill Lynch estimated 2007 global online ad spend to be US$14.5 billion, with the highest growth rates – 50 per cent – coming from China. According to Zenith Optimedia, the online advertising market in Southeast Asia* alone is set to increase by 48% in 2008. With 38.7 per cent** of the world’s online population living in Asia - and an Internet user base that is larger than either the US and Europe - there is huge potential to develop this, largely untapped, market.”
“This partnership extends our online marketing and advertising solutions offering across China, Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam – bringing benefits to our existing customers and allowing both companies to more fully exploit these expanding online advertising markets”, said Dr Mathew McDougall, Group CEO of the SinoTech Group.

About SinoTech Group
The SinoTech Group comprises three digital media companies that provide synergistic interactive advertising solutions that help online advertisers and publishers optimize revenues and maximize campaign effectiveness. The SinoTech Group is headquartered in Beijing, China. For further information, please visit www.sinotechgroup.com.cn.
SinoTech Media provides interactive marketing services and online advertising technologies and operates one of China’s largest performance-based ad marketplaces. SinoTech Media is uniquely positioned to assist its clients by applying proven advertising technologies and digital marketing solutions. For further information, please visit www.sinotechmedia.com.cn.
SinoTech Search is a leading Chinese Search Marketing company providing SEO and SEM to leading brands and websites across China and internationally. For further information, please visit www.sinotechsearch.com.cn.
SinoTech Digital provides advertising and website creative services. SinoTech Digital has proven itself as a leader in developing flash advertising, advertising interactive games and websites that suit e-commerce or corporate branding styles. For further information, please visit www.sinotechdigital.com.cn.
About DMS Group
Established in 2004, DMS’ vision is to maximise revenue generation for online advertisers, content owners and media publishers across Southeast Asia. Today, DMS Group is Southeast Asia’s leading online marketing, media and advertising group, with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam. It provides full-service marketing and technology solutions to enable advertisers and publishers to manage and maximise financial returns from their online marketing campaigns. Services include digital content aggregation/development/distribution, media sales and marketing, as well as online and mobile advertising.
DMS comprises three operating companies: AdMax Network, an online advertising organisation, providing advertisers with easy access to relevant local media content and complete account management services; Impaq Interactive, the exclusive sales partner in Thailand and the Philippines for Microsoft Digital Advertising Solutions and a key developer of services and content for MSN across the Southeast Asia region; and New Media, a full-service online marketing agency, specialising in planning, creating, measuring and analysing online marketing programmes on behalf of its clients. For more information, please visit www.dmsasialimited.com. The DMS Group headquarters is in Singapore.

Posted by: Dr Mathew McDougall on March 22, 2008 9:45 AM







Featured FREE Resource: