McDonald's Happy Meals Go Digital!


In conjunction with Fuel Industries, McDonald's Europe is launching digital "toys" for Happy Meals through April and May.

The "Fairies and Dragons" universe (for girls and boys, respectively) can be accessed via CD-ROMs inside old-school McD's Happy Meals. The campaign and associated characters are original creations by Fuel (for mommies who get moody about rampant product placement).

Once the disk is inserted in a computer, characters can be pursued and played-with across the desktop. Kids follow clues that grant them access to games in the make-believe universe.

Fairies and Dragons will also be easy to distribute worldwide because the characters communicate without language. At outset, the campaign will go live in 49 countries.

Hrm. That's way better than plastic 101 Dalmatians drinking cups. Oh, what we'd give for a European Happy Meal right now.

by Angela Natividad    Mar-18-08   Click to Comment   
Topic: Brands, Online, Promotions   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Windows Only... great...

Posted by: The Founder on March 18, 2008 1:56 PM

@The Founder: Not at all - it will work on both Windows and Mac platforms.

Posted by: Ryan Anderson on March 18, 2008 2:22 PM

Get it to run on Ubuntu Linux and I would be impressed...

Posted by: The Founder on March 18, 2008 2:44 PM

Great article. However, my kids don't even like McDonalds... aside from that, how good can the "toy" be if it's in a happy meal?

Posted by: Richard Saling on March 18, 2008 3:54 PM

The Founder: LOL. I love you.
Richard Saling: You're lucky to have kids that don't like McD's. When I was a kid, I lived for a happy meal. It wasn't so much the merit of the toy as the idea of getting A FREE TOY!!!!!11 that made me ecstatic.

Posted by: Angela on March 18, 2008 4:44 PM

It doesn't appear to run on Leopard. Why not!?

Posted by: David on May 4, 2008 3:29 AM

My kid likes the game very much.

By the way, isn't there a manual of it?

Posted by: Jeon on May 5, 2008 1:07 PM

My kid likes the game very much.

By the way, isn't there a manual of it?

Posted by: Jeon on May 5, 2008 1:10 PM


Apple totally changed a part of the OS that was integral to desktop Flash animation, and at the time of publishing, the Flash wrappers were unable to support the changes. A number of us are Mac users as well, so we weren't happy about it, either... sadly, Apple is not terribly transparent about their development process, so it came as an unfortunate surprise at the last minute.

Jeon - glad to hear your kid likes the game. There's no manual - just graphic instructions on the games themselves.

Posted by: Ryan Anderson on May 5, 2008 1:45 PM

Fairies does not seem to run properly, any advice?

Posted by: 01404 850137 on May 7, 2008 3:55 PM

If you're having technical problems, email and we should be able to help.

Posted by: Ryan Anderson on May 7, 2008 4:21 PM

how do you get the permission??

Posted by: Hannah on May 11, 2008 12:25 PM

Please can you get 'fairies' and 'dragons' digital toy discs anymore. My daughter Katie would like to know if they are still available.

Best regards.

David and Katie. x

Posted by: David McDonnell on December 5, 2008 12:13 PM

Featured FREE Resource: