Mother's Day Celebrated With Womanly Threshold Carry

renault_mothers_day.jpg

A bit predictable what with the last 20 years of men taking shit for all those years they gave women shit but hey, let's not be bitter and just be grateful to all the mother's of the world this Renault ad aims to appreciate. Besides, what man wouldn't want to be carried into his new home after drinking too much at his wedding reception and sharing a little too much intimacy with that bridesmaid about which he's always fantasized.

Isn't Mother's Day like two months from now? And what's with calling it "Woman's Day?" Must be a bad Italian to English translation. The ad is from Publicis Roma, Italy. Do they even have Mother's Day in Italy?

by Steve Hall    Mar-25-08   Click to Comment   
Topic: Magazine   

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Comments



Comments

Every year on 8 March: International Women's Day
http://www.internationalwomensday.com/

Posted by: RP on March 25, 2008 1:17 PM

Every year on 8 March: International Women's Day
http://www.internationalwomensday.com/

Posted by: RP on March 25, 2008 1:19 PM

Mother's day was introduced in Italy by my father and it's the second Sunday in May.
Regarding the ad (which I didn't see on Italian magazines yet), I think Renault is working exagerating traditional themes to get attention (aren't we used to Toscani's ads?).
Besides that, the message doesn't fit with Italian women: we're still traditional here.
Mario

Posted by: Mario Soavi on March 26, 2008 6:02 AM







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