Philly Tries Targeting Gay Tourists. Well, Better than uwishunu.

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Philly is angling for the gay vote. The Greater Philadelphia Tourism Marketing Corporation just launched "Get Your History Straight" followed by the tagline, "...and your nightlife gay," which -- in tangent with SouthWest Airlines -- will populate creative with gay locals.

At left is Matthew Izzo of Matthew Izzo Boutiques. See the full "We Your People" ad.

Others will appear on gophila.com/gay and on southwest.com/gaytravel. Check out Philly's other campaign, uwishunu.

by Angela Natividad    Mar-17-08   Click to Comment   
Topic: Campaigns, Magazine, Poster   

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Comments



Comments


Like the tagline, besides that, it's just a typical poorly-done borrowed interest ad.

Posted by: Schrodinger's Copywriter on March 18, 2008 10:59 AM





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