Philly Tries Targeting Gay Tourists. Well, Better than uwishunu.
Philly is angling for the gay vote. The Greater Philadelphia Tourism Marketing Corporation just launched "Get Your History Straight" followed by the tagline, "...and your nightlife gay," which -- in tangent with SouthWest Airlines -- will populate creative with gay locals.
At left is Matthew Izzo of Matthew Izzo Boutiques. See the full "We Your People" ad.
Others will appear on gophila.com/gay and on southwest.com/gaytravel. Check out Philly's other campaign, uwishunu.