Pink Bra Distracts From Car Commercial's Message


Attempting to explain how a small tweak can make a better car, ATTIK has created a new commercial for the Scion tC. From a name change to a floor change to a telephone number change, perceptions can change quite a bit. Apparently, the small tweaks made to the Scion tC have made it a far different (better?) car.

We're just wondering how many people were distracted by that revealed pink bra at the end and missed the final shot of the commercial during which the car was shown thinking, "was that a car in that 1-900 ad?"

by Steve Hall    Mar-13-08   Click to Comment   
Topic: Commercials, Racy   

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Yep. Hope their buy is big enough...because after randomly viewing the spot twice, I still couldn't remember that it was a spot for a car, let alone which car.

Posted by: copyranter on March 13, 2008 12:45 PM

SCION has two distinct raging hormone target groups.

Prime target # 1: college-aged men that participate in lots of active, outdoor sports.

However, a good portion of buyers, particularly of the larger SCION models, are older than projected target; the average buyers age is 39.
So,if the pink bra doesnotwork foryou---chancesaregood that you are not the target. Not surprising is the SCION's other prime target: 8-15 year old males..."planting the seeds of future sales."

Posted by: arthur barbato on March 13, 2008 1:03 PM

copyranter- if you were so distracted by the pink bra that it didn't register that you were watching a car commercial, even when the last 5 seconds or so were focused solely on the car, well... you're not the target.

good point arthur. couple that with the fact that pre-teen males are not distracted but are instead immune to innocuous things like bras, and you have a car commercial that resonates with its coveted demo.

remember- car commercials don't always have to be :30 of driving through rolling hills with melodramatic music. those are the commercials that people can't recall. plain vanilla.

Posted by: dj mirateck on March 14, 2008 4:04 PM

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