Red Bull Makes Cola with All-Natural Ingredients

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Hrm. While colas try brewing competitive energy drinks, Red Bull -- arguably the best-known of them all -- has decided to launch its own soda. We give you Red Bull simply Cola.

No word on when it's appearing in the States, but it's au naturel, with 23 unmolested ingredients and slightly more caffeine than most sodas.

To promote simply Cola, Red Bull is distributing leaflets that serve two purposes:


  • Highlighting the drink's ingredient list (none of which is the taurine that made them famous. Although there's mustard seeds and cardamom for kick)

  • Justifying its entry into the market. Because this isn't just any cola. It's special cola: strong and natural (says them, not us)

Well, hell. We'd drink it.

by Angela Natividad    Mar-25-08   Click to Comment   
Topic: Brands, Campaigns, Packaging, Promotions   

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