Scrimpers, Working Class Heroes Valorized in Fifth Third Ad Campaign
Here's an ad about a middle-aged paperboy working to get braces for his daughter. And here's one about a white collar cog who drives his college beater so he and his pregnant wife can save for their baby.
These spots are part of an ad campaign for Fifth Third Bank called "The Things We Do for Dreams," produced by Anonymous Content for agency OLSON.
We like it. Swimming upstream against a dismal economy, it's nice to see a bank put an optimistic spin on the everyday struggle -- illuminating the decisions we've had to make, and watch our parents make -- rather than distracting us with gimmicky comic relief.
It lends the sense that Fifth Third understands what it's like to do things that aren't fun out of a sense of hope. That's nice. And strangely rare.