Stressed About College Funds -- or Just Your College Kid? Shoot Both Into Orbit

let-worries-go.jpg

NorthWestern has expanded -- or further limited, depending on one's viewpoint -- its Wreck Your Worries campaign. On Let Your Worries Go, the result of a partnership with Firstborn Multimedia (sacrifice yours today!), users can select from a limited set of personified worries and shoot them into orbit, launch them into the sky, propel them over land, or bury them underwater.

When you're done watching your self-imposed antagonists glide peacefully away, the Northwestern Mutual Foundation will commit to donate to a cause that addresses your worry. The more times your worry is picked between now and December 31, the more money they'll put toward it.

Here's a worry-easing suggestion. How about you guys fund our retirement? With social security shot down, we could use the love.

by Angela Natividad    Mar-24-08   Click to Comment   
Topic: Campaigns, Online   

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Comments



Comments

Actually, the idea for the site came from Downtown Partners Chicago--from Adam Moroze and Scott Drey to be specific. They partnered with the folks from Firstborn (who did a great job) to bring it to life. thefwa.com has already picked it as one of their favorite sites.

Posted by: jim schmidt on March 24, 2008 4:11 PM




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