SXSW Gets GEICO Caveman Down with His Bad Self

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SXSW may not be all about advertising, but ad culture definitely spices up the debauched buffet.

At a launch party for GEICO's "I Heart Cavemen" campaign (paleolithic Facebook meets Match.com), Marty the Caveman made a well-documented cameo.

When last we saw the caveman at a party, he was all brooding solo-boy. But give him time to love the limelight, and even early man can learn to schmooze proper.

iStrategyLabs -- responsible for the "I Heart Caveman" campaign and party -- has more on the caveman's SXSW antics. Stealing Facebook groupies? Baring soul to iJustine? Picking fights? Marty was busy.

by Angela Natividad    Mar-11-08   Click to Comment   
Topic: Campaigns, Guerilla, Industry Events, Promotions   

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