The Ruin of a Fine Casino? YOU Decide.

mohegan-sun.jpg

Ogilvy once said that advertisers who believe in the selling power of jingles have never had to sell anything.

And having just watched this Kirshenbaum Bond + Partners-directed spot for the Mohegan Sun casino, where the wannabe cast of Grease 3 molests the tune to Superfreak, we don't just believe it -- we live and breathe it. The lead CD was Izzy DeBellis, the chap responsible for the new Wendy's ads.

One disgruntled commenter on Agency Spy writes, "Bad brief. Terrible casting. It truly is one of those spots that makes you hate the brand. After watching it I feel like tripping an Indian. In fact the next one I see is getting a cock punch." We ROFLMAO'ed, then felt mean, so we went to the bar to sulk and contemplate the condition of our souls. (Props to MTLB for pointing out the spot.)

by Angela Natividad    Mar- 6-08   Click to Comment   
Topic: Bad, Brands, Commercials, Television   

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Comments



Comments

I just puked. In someone else's mouth.

Posted by: wb on March 6, 2008 3:51 PM

Thing is, they compete with nearby Foxwoods, who actually has a nice and memorable jingle, so they probably felt they needed to come up with a jingle of their own. Unfortunately, they failed miserably in their attempt. I'm heading over to Foxwoods...

Posted by: Bhubb Rhubb on March 6, 2008 4:32 PM

Quick ... I need some baby wipes to clean the crap out of my internets.

Posted by: Edward on March 6, 2008 4:34 PM

Oh, come on...it's not quite as horrendous as everyone is making it out to be (and no, I am not connected to it in any way).

I think the main problem is that they didn't go far enough with the "joke" or the campiness. If you're going to do something like this, you've got to go completely over the top, and this is too middle-of-the-road. Dancing to Superfreak alone is not enough to make it funny or memorable.

Posted by: A Copy Writer on March 7, 2008 10:47 AM

The only decent part of this commerical is the facial expression the blonde actress makes while dancing, and those are terrible.

Posted by: techgurladpi on March 7, 2008 2:22 PM

The only decent part of this commerical is the facial expression the blonde actress makes while dancing, and those are terrible.

Posted by: techgurladpi on March 7, 2008 2:23 PM

Like I just posted over at AdScam, this one hits too close to home. My hometown and older family are just miles away from the Sun, and this ad, as sucky as it was, fits the demo/target perfectly. (*ashamed*)
If you've ever been to a wedding in southern New England and seen what happens when the DJ puts on "Superfreak" you'll know what i mean...

Posted by: Kevin Horne on March 7, 2008 3:50 PM

Kevin... Thanks for the AdScam punt...Steve and Angela give me no respect... But having said that, what the fuck is wrong with Superfreak? Stuff that pipe with superfine Ganja, and it sounds fucking awesome dude!!!
Cheers/George

Posted by: george parker on March 7, 2008 10:08 PM

That's crumbelievable!

Posted by: Szczepanik on March 11, 2008 1:54 PM





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