To Combat Underage Drinking, Alabama Targets Parents, Not Kids
The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile.
This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA?
Think about that over a nice soothing gin.
Brought to you by the Alabama Department of Mental Health and Mental Retardation. (Way catchier than Partnership for a Drug-Free America. And now I wonder: does underage drinking make less competent adults? Because if so, France is in so much heat.)