Under Armour Goes Pink, Allegedly for Breast Cancer, But Really for the XX Vote
Under Armour is looking for three women to become the faces of its 2008 Power in Pink effort. In addition to using their faces to inspire others, Under Armour will also share their stories of courage and survival from breast cancer.
The winners get an all-expense paid trip to Baltimore -- no, not the Bahamas, Baltimore -- where, when not dodging bullets, they'll be photographed and interviewed.
We get that pink is the breast cancer "color," but y'all know there are plenty of women that HATE pink, right? Nobody's under the misguided impression that drowning subsites in Pepto Bismol -- and maybe adding a swanky shoe section -- is an automatic chick-magnet? Because it's not.
Oh wait. Under Armour already knows that. Here's another way to attract the roving eyes of girls: draw attention to their asses! Never fails.